Because at one point, we were Messenger Bot newbies, too.
Here are some basics to help you get started.

Yup. We have tested and used every single recommendation on this page. Many of the resources listed here are crucial to running Bots for Business and our clients' businesses (or were crucial to developing businesses to where they are today).

Before digging into the awesome resources we know and trust, here's an important disclosure:

Some of the links below are affiliate links, which means that if you choose to make a purchase, we will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with all of these companies, and we recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

Bot Quizzes & Examples

Is a bot right for your business?

Take our quiz (through our bot!) so you can see one in action and discover if now’s the time to implement one in your business.


Where do you start?

There's tons of different bot softwares out there to choose from. Take this quiz to see which service you should sign up for.


How do bots actually work?

Check out some the ways our clients use bots to generate leads & sales on our Done-For-You Service Case Studies Page.


Use Webinars or Phone Calls to sell?

Learn how to increase your conversion rate by 5x almost overnight in our new training


Convert FAR more leads into clients

Use our new calculator to see whether or not bots can improve your lead generation & sales.


Softwares For Building a Bot

Here are the platforms we use or have seen others rock bots with:


Softwares That Integrate With Bots

Here are the platforms we use or have seen others rock bots with:


Build Your Bot

When you’re ready to deploy, we’ve got you covered. It just depends on you want to build it yourself - or have us do the “dirty” work for you. It might be dirty to you, but we love it ;)

Do It Yourself
Bot Course


For You
Bot Service




By formal definition, a bot is a software that runs automated tasks over the internet. If you can set it and forget it, it’s likely a bot.

You can get a bot to send you funny jokes, to coach you around your health, or to book a flight through Kayak.

A Facebook Messenger Bot gets you more qualified LEADS and Sales.

Messenger bots interact with your leads and potential customers in a sequence set up like natural conversation - where THEY tell you when and how they want to be presented with your offer.

Which means they trust you because they’re given the control of the conversation.

Already have a marketing funnel (lead magnets, videos and all)? Plug them into a bot sequence and your leads can start interacting through a Facebook Post or Ad.

Have people signed up for your webinar and you want to increase attendance?
Send reminders with the view link and get more people on with you LIVE than through email.


The Facebook Messenger platform connects you to over 1.2 billion people (Facebook Users) each month.

And 53% of those people say there are more likely to do business with a company they can message.*

Which means that your people are waiting for you.

You talk to everyone through some kind of messenger platform (text, whatsapp, FB messenger), why not your customers?


Free - Minimal, depending on the bot platform you choose!

Each platform has it’s own pricing tiers. Some are free and some have a small monthly fee. If you’re just getting started, it likely won’t cost you more than $15 USD per month and will increase as your subscriber numbers grow.

On top of that, if you’re planning on using Facebook Ads as a part of the strategy to get leads to your bot (which we highly recommend) - you’re going to want to account your regular ad budget for this.


Yes, we recommend that you have someone checking in on the bot responses daily - in case someone sends a message that your bot isn’t setup to respond to. Our Community Manager does this, and even in our high periods (like when we’re launching) this doesn’t typically take more than an hour a day.

Ready to Get Your Bot Started?